Which of the following would not be considered noise (from an advertising standpoint) during a TV commercial?
-The commercial is on at a time when the target audience is not viewing TV
-A music track playing on the commercial
-An actor with a harsh and abrupt voice
-Broken speakers on the viewers television
In 1953, the company now known as Yamaha, started producing motorcycles alongside the musical equipment it had been producing for the last fifty years. This is an example of:
-A flanker brand
-Co-Branding
-Family-Branding
-A brand extension
An overt company name:
-Reveals what the company does
-Contains recognizable words
-Tries to capture the essence of the idea behind a brand
-Does not reflect the company's goods or services
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