My MacBook

Well, pretty much the only thing I have in my room that I put thought into buying and is something that other people have heard of is my lovely Apple MacBook. When I think of Apple, I think of...
1)reliable
2)expensive
3)sleek
4)cool
5)friend

The biggest thing that has shaped my perception of Apple is school. My middle school and elementary school only had Macs, and my high school had all PC's except for one Mac lab for graphic design. So basically, from about age 6 to age 14, I always thought of Macs as the computers with the cool games. I also had a computer teacher who constantly bashed PCs in his class, and then boasted over his Macs. When I started college last year, I bought a MacBook and have since bought tons of Apple products and I've never been disappointed.

Top 10 on brandtags
1) Apple
2) Mac
3) Cool
4) iPod
5) Design
6) Computer
7) Awesome
8) Innovative
9) Computers
10) Innovation
11)Expensive

Overall, my perception matches pretty well with what is out there. I think part of this is because for so long, Apple sort of stayed under everyone's radar, except for the people who knew of and liked Apple. Since then we've had the iPod and iPhone revolutionize music (hence innovation). Design is probably due to the fact that pretty much everyone in graphic design uses a Mac.