The best test questions ever written... PART TWO!

1) "Rural and rich" would be an example of market segment based on:
A. Demographics
B. Psychographics
C. Geographics
D. Geo-demographics

2) Which standard ad agency position usually serves as the "key go between client and agency"?
A. Account Executive
B. Traffic Manager
C. Creative
D. The Magic Advertising Chimp (aka "MAC")

3) Which is NOT a reason that visual elements are more important than verbal elements in an ad?
A. Visuals are easier to remember than words
B. Visuals are more abstract than words
C. Visuals are usually stored as both pictures AND words
D. Visuals allow for a consensual meaning

4) Which is NOT a principle of effective advertising?
A. Visual consistency
B. Repeated taglines
C. Complex message
D. Identifiable selling point